The Joffee Table
$2,190
Woven low table · 26 pairs · Blackened steel base
Complimentary white-glove delivery on orders above $2,000 · Every seam inspected twice
Studio photography for this piece is in production.
Living
Denim has no compressive strength. We are not going to pretend otherwise.
$3,150
Wall-fixing kit included and not optional.
Every shelf in a Jookshelf is a steel plate. The denim is a sleeve over that plate, tensioned and closed at the back edge where you will never see the seam. We say this plainly and early because the alternative — letting a customer assume the fabric is holding their books up — is the kind of ambiguity that ends with a collapsed case and a very reasonable complaint.
Development
Nobody could tell us what a shelf of books weighs. Published figures range from twenty to fifty pounds per linear foot and none of them specify whether the books are paperbacks or a run of bound quarterlies. So we weighed shelves. We weighed our own, then our families’, then we asked a secondhand dealer in Greensboro if we could weigh his, which took a full Saturday and cost us lunch for four. The heaviest real shelf we found was 41 lb. per foot. We rated the Jookshelf to 60 and stopped worrying.
Our first Jookshelf used fabric-wrapped MDF, which is how almost anyone would build this, and which held up beautifully in the workshop for about six weeks. Then it bowed fourteen millimetres in the middle under an ordinary load of hardbacks, and a bowed shelf does not recover. It stays bowed, and every month it gets a little worse, and eventually you have a piece of furniture that is visibly ashamed of itself.
The current shelf is a folded steel plate, four millimetres, with the denim sleeved over it and drawn closed along the rear edge. Deflection at full rated load is 1.1 mm, which is below the threshold at which a human eye reads a shelf as sagging. It costs more than MDF and it means the Jookshelf weighs 140 lb. empty. We consider both of those to be the price of the thing not embarrassing you.
Ownership
Questions we are asked
Yes. That is the entire purpose of the object and we have made our peace with being asked.
A 71-inch case with 300 lb. of books in it is a tipping hazard, and no amount of steel in the shelves changes that. We will not ship without the kit and we would rather you did not buy a Jookshelf than install one without it.
No. The bays are welded. Adjustable shelving requires a slotted upright, a slotted upright is a weak upright, and we would rather give you a case that does one arrangement properly.
Lift the shelf out, post the sleeve to us, and we return it re-sleeved within three weeks in matched wash. The steel core is unaffected and the case stays usable with four shelves in the meantime.
For about three weeks, faintly, of clean cotton. It fades. Several owners have written to ask whether we can make it not fade, and we cannot, and we are not going to add a fragrance to a bookcase.